Veganuary’s founders, Matthew Glover and Jane Land, came up with the idea for Veganuary in 2013. They knew that other month-long pledges existed, but felt they could do one differently, and perhaps more successfully, by focusing on the month of January - a time for resolutions and new beginnings.
Matthew and Jane are passionate and committed vegans who are dedicated to improving the life of animals. They launched Veganuary in this UK this year and, buoyed by its success, are taking it to the world for 2015. Veganuary.com is being rebuilt and will launch in November (2014). The new website will contain everything that this year’s Veganuary participants said they wanted most; a vegan product directory, an extensive, vibrant recipe section, eating-out guides, and useful information on animals, the environment and health. Case studies of vegans from all walks of life will also feature; stories from chefs, athletes, celebrities, politicians and everyday vegans will inspire new participants to take up the 31 day challenge.
Veganuary is a global campaign and the website is being built to be available in different languages, with information specific to particular countries and regions. As Veganuary grows across the world, so too will the website. Veganuary wants to lead the charge in establishing veganism as a social norm. In trying it for a month, people have the chance to experience first-hand how easy and fun being vegan can be. Veganuary.com will be an essential resource throughout their month-long journey. It will provide not just the ‘why’ but the ‘how’ as well.
So what can you do if you’re interested in helping Veganuary become a worldwide phenomenon?
- Sign up to veganuary.com
- Like the page on Facebook, and join the group to offer support to new vegans: facebook.com/veganuary and facebook.com/groups/veganuary
- Follow Veganuary on Twitter: @WeAreVeganuary
- Feature as a guest author on our website or upload products for our Product Directory
- Become a Veganuary supporter